Ad Submission Specifications

Ads must meet the following specifications in order to be approved for publication:

Click-through URL

• The desired click URL for readers to be directed to must be included when ads are submitted.

Content

• Ads must not be designed to blend in with the site, mimic editorial fonts/colors, or be misleading. If the creative has a white background, it must contain a visible border.
• Ads should mention “Citrus Heights” in at least 10-pt font, to match The Sentinel’s community vibe and local focus. (ie: Business address, “Proudly serving Citrus Heights”, “10% off for Citrus Heights residents”)
• Animation is allowed, but total length is recommended to be under 3 seconds to help ensure full message is seen.
• Flashing in ads is allowed, but flashes/rotations must be no shorter than 1000ms.
• Ads deemed excessively distracting will be rejected, at the Publisher’s discretion. (Avoiding quick flashing or bright red backgrounds is suggested.)

Resolution

• 72 dpi

Color profile

• RGB or CMYK

File formats accepted

• Preferred: GIF, JPG (PNG, SWF, HTML5 may also be accepted)

File size limit

• 40k (Requests for larger ad sizes will be considered for approval on a case-by-case basis)

Political Ads:

1. Top: All ads shall include readable text stating “PAID POLITICAL AD” in lettering that is at least 8-point Times New Roman type in the top portion of the ad.
2. Bottom: All ads shall list who is paying for the ad, in a minimum 8-point type at the bottom of the ad. If paid for by a group/committee, include group name and FPPC ID number, if applicable.
3. For state/local candidates, to ensure FPPC disclaimer requirements are met, ads should be tested before submitting to ensure readability on smaller mobile screens.