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More changes happening inside Sunrise Mall

Masterboy Streetstyle opened in January at Sunrise Mall. // M. Hazlip

Updated March 13, 5:57 p.m.–
By Mike Hazlip— While some stores inside Sunrise Mall have vacated spaces or scaled back hours, one new clothing store has opened.

Masterboy Streetstyle is now open in the mall, with owner Payman Rahmani telling The Sentinel he relocated from a previous location on Stockton Boulevard. A social media page for the business shows a grand opening event was held Jan. 6.

Rahmani said the lack of foot traffic at the mall will not hinder his business because he relies on social media marketing to drive traffic to the store. The business advertises brands such as Gucci, Burberry, Moncler, and others.

Masterboy occupies a suite across from the food court that has been vacant for months. The store is organized with children’s clothing and young men’s streetwear.

Elsewhere in the mall, JJ’s Fun Center was observed to be closed during normal business hours Tuesday, Feb. 14. During a subsequent visit on Thursday, an employee at the center said hours had recently been cut back, with the arcade operating Thursday-Sunday only.

Rumors that See’s Candies will be closing inside the mall were not able to be confirmed by The Sentinel, as phone calls to See’s and mall management last week were not answered.

Related: See’s Candies to open new retail shop, corporate offices in Citrus Heights

See’s Candies is in the process of building a new flagship regional headquarters store across a few blocks south in the former Patelco building. In an announcement about plans for the new headquarters, the location’s property owner last year said See’s Candies had indicated they will be “consolidating several other locations in the greater Sacramento marketplace to create the flagship store.”

As previously reported, while the mall saw the closures of several tenants last year, it also saw the opening of a toy shop, jewelry store, and a tech store. A West African cuisine and a performing arts nonprofit also opened at Sunrise Mall in 2022.

The city’s long-term plan for Sunrise Mall includes guiding redevelopment of the nearly 100-acre site to include adding up to 2,200 multi-family residential units, along with 480 hotel rooms, 320,000-square-feet of retail, 960,000-square-feet of office/employment use, and 450,000-square-feet of community or institutional space.

According to the city, the first phase of the plan will likely involve developing unused parking areas over the next five years, with the full plan expected to take 20 years. The second phase will likely incorporate office space, retail, dining, and an extended-stay hotel. The third and final phases include redeveloping the existing mall into a new “21st Century Main Street.”

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