Citrus Heights Sentinel Logo

Opponents mobilize to fight Measure M sales tax proposal in Citrus Heights

Sentinel staff report–
Opponents of a $12 million sales tax increase in Citrus Heights are beginning to mobilize to defeat the measure in November.

In addition to an unsuccessful, last-minute attempt to derail the measure during Thursday’s council meeting, opponents have banded together and submitted a ballot argument against the measure, calling the timing of the one-cent sales tax proposal during a pandemic “the absolute worst time.”

The statement also takes aim at the measure’s lack of a sunset date and says “nothing prevents Measure M funds from going to salary increases, pensions, or pet projects voters do not even want.”

Key opponents who signed the ballot argument are Sacramento County Supervisor Sue Frost, City Councilman Bret Daniels, former City Councilwoman Jayna Karpinski-Costa, local American Legion board member Jim Monteton, and Sacramento Taxpayers Association President Bruce Lee.

The statement lists a website of VoteNoOnM.org, but as of Saturday night the website did not appear to be set up with any content.

Measure M: Citrus Heights council votes 4-1 to put $12M sales tax increase on ballot

Proponents of Measure M also submitted their own ballot argument, highlighting that the sales tax is needed to help maintain roads, 911 response, homelessness reduction and other city services. Proponents also note that out-of-town residents who shop in Citrus Heights will be paying “their fair share” to help boost city revenues, rather than the tax burden only falling on residents of Citrus Heights.

Additionally, the statement highlights that the measure would create a Citizens Oversight Committee for fiscal accountability, with all tax revenue required to be spent locally in Citrus Heights.

Proponents who signed the ballot argument in favor of Measure M are local business owner and city “godfather” Bill Van Duker, Police Activities League representative Charles McComish, Sunrise Christian Food Ministry Director Rocky Peterson, lifelong resident Kathy Cook, and neighborhood watch community leader Rick Doyle.

The statement refers to the city’s website, citrusheights.net, to learn more about the measure.

Polling of 404 likely voters conducted by EMC Research in late-June found as much as 71% support for a general purpose sales tax measure, which requires only a bare majority to pass in November.

See polling results: click here

A city manager’s office spokeswoman confirmed Friday that the polling did not include criteria to see how results might change if organized opposition arose to the measure. A prior tax proposal in 2012, Measure K, failed after only garnering 44% support.

Rebuttals to ballot arguments can also be submitted by each side. The deadline for each side to submit rebuttals is Monday, August 17. Full statements can be viewed online here:

Yes on M: click here

No on M: click here

Like local news? Sign up for The Sentinel’s free email edition and get two emails a week with all local news and no spam, ever. (Click here)